{"title":"The Candle Brand Builder™","description":"","products":[{"product_id":"the-creative-brand-reset","title":"The Creative Brand Reset° — Digital Guide + Fillable Workbook","description":"\u003c!-- SETH 2°17 — THE CREATIVE BRAND RESET --\u003e\n\n\u003cp\u003e\u003cstrong\u003eYou launched with passion. The systems didn't keep up. This is the reset.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Creative Brand Reset is a structured digital guide and fillable workbook for product-based creatives who are ready to stop building from urgency and start building from foundation. Written by a costume designer-turned-candle founder who paid more in Shopify subscriptions than she earned in sales — and rebuilt everything from scratch.\u003c\/p\u003e\n\n\u003cp\u003eThis is not a motivational ebook. This is the operational blueprint most creative founders wish someone had handed them before they spent money learning the hard way.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat's Inside the Guide\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eModule 01 — The Money Leak Audit\u003c\/strong\u003e\u003cbr\u003e\nIdentify exactly where your revenue is disappearing — subscriptions, paid placements, and tools that produce zero ROI. Includes a 10-minute financial snapshot exercise.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eModule 02 — Offer Clarity Reset\u003c\/strong\u003e\u003cbr\u003e\nClarify what you actually sell, who it's for, and what emotional outcome it delivers — before you spend another dollar on marketing. Includes the Offer Statement Formula.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eModule 03 — The 5-Layer Brand Structure\u003c\/strong\u003e\u003cbr\u003e\nThe sequencing framework that explains why things aren't converting. Offer → Audience → Systems → Visibility → Scale. Build in this order, not the urgent one.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eModule 04 — Systems Before Aesthetic\u003c\/strong\u003e\u003cbr\u003e\nThe only 3 email flows you need before any marketing spend: Welcome, Abandoned Cart, and Post-Purchase. Learn why building 12 flows is procrastination — and what to fix instead.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eModule 05 — CEO Mindset Reset\u003c\/strong\u003e\u003cbr\u003e\nContracts, shelf space lessons, protecting your energy, and moving like a business owner — not just a creative. Written from real experience paying for shelf space and getting one sale.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBonus — Where We Go From Here\u003c\/strong\u003e\u003cbr\u003e\nA preview of the frameworks coming next: Content Engine Framework, Profitable Drop Model, and Brand Aesthetic Lab.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat's Included in Your Purchase\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e✦ The Creative Brand Reset — Main Guide PDF (35–45 pages, print-ready)\u003c\/li\u003e\n\u003cli\u003e✦ Fillable Workbook PDF — 24 fill-in worksheets, one per module section\u003c\/li\u003e\n\u003cli\u003e✦ Reset Checklist — Pre-launch audit to complete before any marketing spend\u003c\/li\u003e\n\u003cli\u003e✦ 30-Day Rebuild Planner — Week-by-week action structure\u003c\/li\u003e\n\u003cli\u003e✦ Instant digital download — access immediately after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eThis Guide Is For You If...\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eYou launched fast and now feel like something foundational is missing\u003c\/li\u003e\n\u003cli\u003eYou've paid for visibility (ads, shelf space, promotions) before your systems worked\u003c\/li\u003e\n\u003cli\u003eYou've rebranded instead of auditing your money leaks\u003c\/li\u003e\n\u003cli\u003eYou're working hard but revenue feels inconsistent or invisible\u003c\/li\u003e\n\u003cli\u003eYou want to move like a CEO — not just a creative who sells products\u003c\/li\u003e\n\u003cli\u003eYou know your product is good. The foundation isn't yet.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eAbout the Creator\u003c\/h3\u003e\n\n\u003cp\u003eSETH 2°17 was founded by Blesseth — a costume designer with credits including HBO's \u003cem\u003ePeacemaker\u003c\/em\u003e — who launched a handmade concrete candle brand, paid more in platform fees than she earned in her first year, and rebuilt with structure instead of urgency. The name SETH 2°17 comes from 2.17°C — the exact temperature where concrete sets and soy wax melts. Every degree matters. \u003c\/p\u003e\n\n\u003cp\u003eThis guide is the blueprint she built while documenting the rebuild in public.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cem\u003eInstant download. No physical product shipped. Compatible with Adobe Acrobat, Apple Preview, and any standard PDF reader. Fillable worksheets work digitally or can be printed.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuestions? Email hello@seth217.com\u003c\/strong\u003e\u003c\/p\u003e","brand":"SETH 2°17","offers":[{"title":"Default Title","offer_id":46444246892733,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/8359\/8525\/files\/FDGNRHF.png?v=1778817727"},{"product_id":"ai-candle-photography-prompts-for-candle-makers-firefly-prompt-guide","title":"AI Candle Photography Prompts for Candle Makers","description":"\u003cp\u003eStop paying for expensive product photography shoots.\u003c\/p\u003e\n\u003cp\u003eThis guide gives you 10 ready-to-use AI prompts for Adobe Firefly that generate professional, luxury-quality photos of your candle, room spray, perfume, or skincare product — in minutes.\u003c\/p\u003e\n\u003cp\u003eNo camera. No studio. No photographer.\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━\u003cbr\u003eWHAT'S INCLUDED\u003cbr\u003e━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003e✦ 10 copy-paste AI photography prompts\u003cbr\u003e✦ Step-by-step Adobe Firefly tutorial (beginner friendly)\u003cbr\u003e✦ 10 real AI-generated photo examples — one for every prompt\u003cbr\u003e✦ Product description worksheet (so Firefly generates YOUR product, not a generic one)\u003cbr\u003e✦ Prompt editing cheat sheet with lighting, background \u0026amp; mood swaps\u003cbr\u003e✦ 15 pages total — clean, branded, easy to follow\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━\u003cbr\u003eTHE 10 PROMPT STYLES\u003cbr\u003e━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003e01 · Oversized Hero Campaign (model + product)\u003cbr\u003e02 · Stacked Product Editorial\u003cbr\u003e03 · Floating Mid-Air Composition\u003cbr\u003e04 · Hand Holding Product\u003cbr\u003e05 · Water \u0026amp; Stone Spa Scene\u003cbr\u003e06 · Tray Presentation Shot\u003cbr\u003e07 · Lifestyle Interior Scene\u003cbr\u003e08 · Wax Pour Behind-the-Scenes\u003cbr\u003e09 · Minimal Dark Spotlight Hero\u003cbr\u003e10 · Product Surrounded by Scent Ingredients\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━\u003cbr\u003eWHO THIS IS FOR\u003cbr\u003e━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003e→ Candle brands who need better product photos\u003cbr\u003e→ Room spray, perfume \u0026amp; skincare brands\u003cbr\u003e→ Small businesses without a photography budget\u003cbr\u003e→ Etsy sellers who want to look high-end\u003cbr\u003e→ Anyone using or wanting to start using Adobe Firefly\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━\u003cbr\u003eHOW IT WORKS\u003cbr\u003e━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003e1. Download the PDF instantly after purchase\u003cbr\u003e2. Open Adobe Firefly (free to try at firefly.adobe.com)\u003cbr\u003e3. Upload a photo of your product as a reference image\u003cbr\u003e4. Copy a prompt from this guide and paste it in\u003cbr\u003e5. Generate — and pick your favorite result\u003c\/p\u003e\n\u003cp\u003eThat's it. You will have professional product photos today.\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━\u003cbr\u003eABOUT THIS GUIDE\u003cbr\u003e━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003eCreated by Blesseth, founder of SETH 2°17 — a luxury handmade concrete candle brand based in Hampton, VA — and costume designer with HBO credits. These are the exact prompts used to generate real campaign-quality photos for a luxury product brand. Every prompt has been tested and comes with a real AI-generated example so you can see the result before you try it.\u003c\/p\u003e\n\u003cp\u003e━━━━━━━━━━━━━━━━━━━━━━\u003cbr\u003eINSTANT DIGITAL DOWNLOAD\u003cbr\u003e━━━━━━━━━━━━━━━━━━━━━━\u003c\/p\u003e\n\u003cp\u003e✦ PDF format — opens on any device\u003cbr\u003e✦ No physical product will be shipped\u003cbr\u003e✦ Download link sent immediately after purchase\u003cbr\u003e✦ Use it as many times as you want, forever\u003c\/p\u003e\n\u003cp\u003eQuestions? Message me — I'm happy to help.\u003c\/p\u003e","brand":"SETH 2°17","offers":[{"title":"Default Title","offer_id":46470434521277,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/8359\/8525\/files\/ChatGPT_Image_May_14_2026_at_04_07_24_PM.png?v=1778789267"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/8359\/8525\/collections\/candle-brand-builder-cover.png?v=1772634551","url":"https:\/\/www.seth217.com\/es\/collections\/digital-scent-guide-1.oembed","provider":"SETH 2°17","version":"1.0","type":"link"}